we live in dark times..
and it could not have been more : literal..
sure it looks likey the brand is echoing the sentiments of new gen..
but from this unkle's perspective..
it is breaking their will
by sympathy of cope of mediocrity..
and their belief in failure..
not saying its easy : or comes easy..
but : u can hack it all around..
it is not a 0 sum game : as 'educated' economy peeps are telling u it is..
it is their expectation of 'safe' life : which makes these 'projections'.
dark times : darkness spreads via words : coz spells are words.
linkedin.com/news/story/nikes-new-slogan-asks-why-do-it-7077121/further thoughts...
from 'inspire'
to
'despair'?
i dint 'do it' 🤣