"Give them something to talk about"

perceptions are built on talk...
sigma perceptions are just 'talk'...

buying an iphone makes 1 a steve jobs
and being genius enough to shell out upteen shmikles for 'tesla' ...
makes an modern neo sensei ...

those are the rules...
but 'talk' is the hack...

yaketty yaketty peeps needs it...
it is career and money...

so give them that?